Beginning a startup is exciting but also devastating. Everyone desires to grow with a pace while juggling tight budgets and limited manpower. This is achievable through lots of strategies and one of the most important strategy is to use digital marketing tools to boost your business. Using the right digital marketing tools not only helps in compete with larger brands but also improves to reach the right target audience and scaling the business at a good pace.
Top 10 affordable digital marketing tools every startup should consider for their business, which are easy to use, budget friendly and designed to grow your business in a smart and faster way are below.
1. Canva
Ideal for: Creating amazing and attracting visuals for ads, social media, blogs, and more.
Canva is an online digital tool which omits the requirement of a professional designer. It offers drag and drop functionality, thousands of readymade templates suitable for your purposes, and branding tools that are beginner friendly and powerful.
2. MailerLite
Ideal for: Email Marketing, Email campaigns, landing pages, and automation.
MailerLite is an affordable digital marketing tool and ideal for startups. You can create beautiful and automated emails, set up automation flows, and even build landing pages.
3. Buffer
Ideal for: Managing and scheduling posts across social media platforms like Instagram, Facebook, LinkedIn, and X (formerly Twitter).
Buffer is a great option for a business for social media scheduling. It is easy to set up and use, especially if you want to save time and cost posting consistently. It also provides you with basic analytics report so that you can track engagement and decide your strategy accordingly.
4. Google Analytics 4
Ideal for: This is one of the best tool for businesses to understand their website traffic, user behavior and marketing ROI.
Every startup should install Google Analytics 4 from the very beginning to get its most advantage. It’s free of cost and gives you insights of your website as to the audience who is visiting your website, where they come from, and what is their behavioral activity.
5. Trello
Ideal for: This tool is amongst one of the best digital marketing tools for content and campaign planning. It helps in organizing blog calendars, email schedules, and marketing to do lists quicker.
Trello helps you manage content and campaigns using visual boards and cards. Whether you’re working individually or with a team, it’s best for staying organized.
6. Ubersuggest
Ideal for: This tool is ideal for analyzing competitors, finding long tail keywords and optimizing blog content.
Ubersuggest offers powerful SEO features on a startup friendly budget. It’s especially helpful for beginners trying to understand keyword intent, backlink profiles, and website health.
7. Pexels & Unsplash
Ideal for: This tool should be on your list for sure. It helps in finding high quality with good resolution and royalty free images for your ads, blogs, and landing pages.
Startups often struggle with sourcing good visuals that don’t stand out of the crowd. Pexels and Unsplash offer thousands of beautiful photos and images without requiring any license.
8. Zapier
Ideal for: One of the best tool for automating repetitive marketing tasks like syncing leads from forms to email platforms.
Zapier lets you create “Zaps” between different tools, such as sending email signups from your website directly to your MailerLite list or adding new Shopify customers to Google Sheets.
9. AnswerThePublic
Ideal for: This tool is beneficial for Bloggers and StartUps. It helps in brainstorming blog topics and understanding what your audience is searching for.
This tool helps you find what real people are asking about your niche. It is a great tool for creating blog posts, FAQs, or even product messaging that matches your user intent.
10. Grammarly
Ideal for: Grammarly can be used for proofreading emails, blog posts, social captions, and landing pages.
Creating a first impression always matter especially when it comes in writing. Grammarly helps to ensure your message is clear, error free, and professional.